To address the growing complexity of managing multi-channel community engagement at scale, we developed CohortIQ — a cloud-native, AI-powered Community Operations platform deployed on AWS. The solution automates conversation analysis, sentiment tracking, and engagement workflows across platforms like Slack, Discord, Reddit, and LinkedIn, enabling organizations to deliver faster, more consistent, and measurable community interactions.
Built on Amazon EKS for containerized agent orchestration and Amazon Bedrock for LLM-driven intelligence, CohortIQ leverages a network of intelligent agents that autonomously perform tasks such as conversation understanding, emotion detection, response generation, trend analysis, and proactive alerting. Conversation data, insights, and contextual memory are stored and managed using Amazon DynamoDB, Amazon Neptune, and Amazon S3, ensuring low-latency access and full traceability.
The platform integrates Amazon QuickSight for real-time analytics and ROI dashboards. Observability is provided through Amazon CloudWatch and Amazon SNS, enabling real-time monitoring and incident response.
This event-driven, containerized design supports high scalability, modularity, and operational efficiency, allowing enterprises to reduce manual moderation workloads by over 40%, accelerate response times by 65%, and improve community sentiment visibility by 25%. CohortIQ on AWS provides a secure, compliant, and extensible platform that transforms community engagement into actionable intelligence — empowering organizations to build trust, responsiveness, and data-driven growth at scale.
Customer: Confidential (Global Enterprise)
Industry: Confidential (Sector Unspecified)
Location: Confidential (Multiple Regions)
Company Size: Confidential (Mid-to-Large Organization)
Enterprises with growing digital presence and a multi-platform community ecosystem with thousands of active users generating high conversation volumes daily face significant challenges such as:
Fragmented Community Channels: Disconnected engagement across Slack, Discord, Reddit, and social platforms caused missed queries and inconsistent messaging.
Manual Triage and Response: Community teams struggled to keep up with post volume, resulting in delayed responses and user dissatisfaction.
Limited Visibility into Sentiment: Leadership lacked insight into real-time user sentiment or emerging issues.
Inconsistent Brand Tone: Manual handling increased the risk of inconsistent messaging and compliance lapses.
No Measurable ROI: Community operations lacked quantifiable data linking engagement to retention or conversions.
Enterprises sought a scalable, compliant, and intelligent platform capable of automating community analysis, accelerating engagement, and enabling leadership visibility — all while adhering to data governance and security frameworks.
Building an AI-powered community operations platform like CohortIQ presented a unique set of technical challenges — particularly in delivering real-time, scalable, and secure conversation intelligence across diverse digital platforms without relying on existing community management infrastructure.
The first challenge was enabling low-latency conversational analysis at scale. Traditional chat and analytics systems were not built to handle the bursty, unpredictable workloads generated by thousands of concurrent community interactions. To overcome this, the solution was architected using Amazon EKS for containerized agent orchestration and Amazon Bedrock to access foundation models for intent detection, language understanding, and adaptive response generation. This combination provided the elasticity and concurrency needed to maintain sub-second response times during peak activity periods.
Secondly, there was no existing system capable of managing and correlating multi-channel conversations, sentiment states, and engagement metrics in a unified and auditable manner. Unlike typical analytics dashboards, CohortIQ needed to maintain context continuity across multiple threads and timeframes. This was achieved by building a custom context and state management layer on top of Amazon DynamoDB, Amazon Neptune, and Amazon S3 (with versioning enabled) — ensuring every conversation, response, and sentiment event was traceable, reproducible, and linked to its historical context.
Another critical challenge was designing a modular and reusable multi-agent architecture. Each agent had to function independently — analyzing sentiment, tracking engagement, or generating responses — while still collaborating seamlessly in real time. This required an declarative orchestration pattern, powered by an orchestrator agent to communicate asynchronously while remaining stateless, fault-tolerant, and observable.
Additionally, ensuring data security, privacy, and explainability was paramount. Because CohortIQ processes customer and community data — including potentially sensitive sentiment and identity information — it was essential to implement enterprise-grade guardrails, including IAM-based access control, AWS KMS encryption.
Finally, the platform needed to maintain high observability and continuous performance visibility. Real-time logging, metric collection, and anomaly detection were built using Amazon CloudWatch enabling operations teams to detect latency spikes, message ingestion issues, or API bottlenecks proactively.
Together, these challenges required the design of a cloud-native, modular, and explainable multi-agent system capable of analyzing, engaging, and learning continuously — a foundation that allows CohortIQ to deliver trusted, scalable, and data-driven community automation on AWS.
Xenonstack implemented a modular, multi-agent community intelligence platform designed to address the scalability, responsiveness, and governance challenges of enterprise community operations. Built on a cloud-native architecture and deployed using Amazon EKS, the solution orchestrates intelligent agents that analyze conversations, detect sentiment, monitor engagement, generate adaptive responses, identify emerging topics, and provide real-time analytics across platforms such as Slack, Discord, Reddit, and LinkedIn.
AI models are accessed through Amazon Bedrock, enabling natural language understanding, topic extraction, and response synthesis using foundation models optimized for conversational intelligence and context retention.
Agent behavior and engagement workflows are defined declaratively, allowing business teams to configure escalation thresholds, response rules, and sentiment policies without modifying code. This ensures adaptability across different communities and departments while maintaining compliance and consistency.
A key capability of the platform is its LLM-driven community orchestration, where agents leverage foundation models to interpret user intent, detect tone shifts, and generate contextual responses aligned with organizational communication policies. This establishes a human-in-the-loop model, empowering moderators and community managers to review and approve AI-assisted replies — improving engagement velocity while maintaining brand control and compliance.
To maintain conversation continuity and ensure context-aware interactions, CohortIQ integrates a dual-layer memory system:
Short-Term Context (Amazon ElastiCache – Redis): Manages session-level state, recent messages, and dynamic engagement parameters for real-time analysis and rapid response.
Long-Term Knowledge Graph (Amazon Neptune): Maintains persistent relational data such as conversation lineage, historical sentiment, user engagement scores, and topic evolution — enabling pattern recognition, contextual recall, and proactive risk identification.
This context engineering architecture transforms CohortIQ from a reactive monitoring tool into an intelligent, memory-aware engagement system capable of understanding sentiment, community history, and behavioral trends over time.
Security and scalability are built into the platform from inception, with AWS IAM-based role controls, KMS encryption, and VPC isolation ensuring enterprise-grade protection. CI/CD pipelines following a GitOps-style deployment automate agent lifecycle management across development, staging, and production environments. Amazon CloudWatch provides real-time observability of agent activity, message latency, and sentiment drift, while aggregated metrics flow into Amazon QuickSight dashboards for leadership visibility and decision-making.
By centralizing engagement logic, automating conversational workflows, and enabling intelligent multi-agent collaboration, CohortIQ delivers a scalable, explainable, and extensible platform that empowers community, marketing, and support teams to accelerate response cycles, maintain brand integrity, and drive engagement intelligence with AI at scale.
The implementation followed an Agile, sprint-based delivery model executed over 10 weeks, involving iterative feature development, integration testing, and continuous stakeholder feedback. The engagement began with structured discovery sessions that included branding stakeholders, ML engineers, and DevOps architects to define key design automation workflows, governance requirements, and scalability objectives.
CohortIQ’s core components are containerized and deployed on Amazon EKS. These agents interacted with LLM models accessible by Amazon Bedrock, enabling AI-powered Community engagement.
During mid-phase development, a context memory layer introduced to enhance generation accuracy, personalization, and workflow continuity:
Amazon ElastiCache (Redis) integrated for real-time, session-level memory tracking recent prompts, conversation, responses and sentiment.
Amazon Neptune served as the long-term knowledge graph storing relationships between users, channels, sentiments, etc to drive intelligent, context-aware prompt construction and creative decision-making.
Integration pipelines via Amazon API Gateway, allowing external systems such as application FE to interact with agents. Authentication and authorization can be managed using IAM roles, with all endpoints secured within VPC-private subnets to meet enterprise-grade security requirements.
Monitoring and observability embedded using Amazon CloudWatch, capturing real-time metrics for agent execution, model inference latency, and API health.
The project followed an Agile deployment model with rapid iterations and clear KPIs:
Phase 1 – Architecture & Planning: Defined data ingestion model and designed Kubernetes-based microservices on Amazon EKS.
Phase 2 – Integration: Channel integration with their APIs with CohortIQ’s ingestion and routing pipeline.
Phase 3 – Agent Deployment: Deployed seven AI agents in isolated EKS pods.
Phase 4 – Analytics & Insights: Configured QuickSight dashboards powered by Redshift for near-real-time insights.
Phase 5 – Security & Compliance: Implemented IAM, KMS, and VPC isolation to meet enterprise compliance requirements.
Phase 6 – Testing & Rollout: Performed load testing and latency tuning using CloudWatch metrics and ElastiCache caching.
Agentic Orchestration on EKS: Each CohortIQ agent deployed as a containerized service with auto-scaling and health checks.
AWS Well-Architected Design: Security, reliability, and cost optimization pillars applied across architecture.
Observability Built-In: Full logging and metrics via CloudWatch and X-Ray.
Human-in-the-Loop Approval Layer: AI-generated responses reviewed for tone and compliance before publishing.
|
Metric |
Before CohortIQ |
After CohortIQ |
Impact |
|
Avg. Response Time |
18 hrs |
6 hrs |
65% faster engagement |
|
Manual Effort |
100% |
60% automated |
40% reduction |
|
Community Sentiment Score |
7.1/10 |
8.9/10 |
25% improvement |
|
SLA Adherence |
68% |
95% |
↑ Reliability |
|
Data Visibility |
Fragmented |
Centralized, Real-Time |
Improved Decision-Making |
Business Value
Reduced operational overhead by 30%.
Strengthened customer satisfaction and trust.
Enabled leadership with measurable, real-time engagement analytics.
Elastic Scalability: EKS auto-scaling ensures seamless performance under variable workloads.
Improved Reliability: Microservice isolation prevents system-wide downtime.
Enhanced Security: KMS, IAM, and private VPC design ensure data protection and compliance.
Observability: Real-time monitoring and anomaly detection with CloudWatch and SNS alerts.
Optimized Performance: 60% lower inference latency using Redis caching and asynchronous event routing.
“CohortIQ helped our teams unify community conversations, automate engagement, and turn data into strategy. Within weeks, we saw measurable improvements in responsiveness and sentiment tracking across platforms.”
— VP of Customer Experience
Handling API rate limits across multiple social channels through asynchronous batching and caching.
Balancing AI inference cost vs. speed using Amazon Bedrock’s model optimization options.
Managing multi-agent container dependencies through Helm-based deployment automation.
Deploying AI agents as modular EKS microservices simplifies scaling and maintenance.
Embedding observability and alerting early reduces incident response time.
Using Well-Architected principles improves reliability and cost control from day one.
The organization plans to expand CohortIQ’s AI capabilities with Amazon SageMaker for advanced predictive analytics such as churn prediction and influencer detection.
Future integrations will include Amazon Connect for voice-based sentiment capture and AWS Glue for extended data processing.
Regional EKS clusters are also being evaluated for data residency compliance and latency optimization across EMEA and APAC.