Artificial Intelligence and Intelligent Automation Use Cases and Solutions

Reliable AI Operations for Customer Engagement with Agent RAI

Written by Chandan Gaur | Jul 15, 2025 11:36:40 AM

Executive Summary 

A global organisation in the contact centre domain sought to improve the safety, reliability, and governance of its AI-powered customer support system. Using AgentRAI, the team implemented an intelligent orchestration framework with built-in responsible AI practices. The solution integrates Amazon Comprehend and Amazon SageMaker Clarify for content analysis and bias detection, and Amazon CloudWatch with AWS X-Ray for observability and traceability. The result was a safer, more transparent AI system that met compliance standards and offered enhanced user trust. 

Customer Challenge 

Business Challenges 

  • Need to implement AI-powered agents for customer interactions 

  • Ensure reliable, consistent performance under varied input conditions 

  • Detect and block harmful or manipulative content during AI-agent interactions 

  • Meet safety and compliance standards for AI usage in public-facing services 

  • Lack of observability and trust in AI model decision paths 

Technical Challenges 

  • Integrating responsible AI features without access to internal APIs 

  • Implementing real-time content moderation with minimal latency 

  • Observing AI model behaviour across complex decision chains 

  • Ensuring safety at both the input and output stages of the AI pipeline 

  • Tracking and visualizing interventions and content violations 

Partner Solution 

Solution Overview 

The AgentRAI-powered architecture included three agents: 

  • Orchestrator Agent: Handled incoming queries, identified intents, and routed requests. 

  • Specialist Agent: Executed task plans and coordinated the GUI interface. 

  • GUI Agent: Performed human-like actions (mouse clicks, typing) in legacy systems. 

AgentRAI was integrated with Amazon Comprehend for input/output sentiment and content safety analysis, and Amazon SageMaker Clarify for bias and explainability. Amazon CloudWatch Logs and AWS X-Ray powered Observability. 

AWS Services Used 

  • Amazon SageMaker Clarify: Used to detect model bias and ensure explainability across the model lifecycle. 

  • Amazon Comprehend: Analyzed incoming and outgoing content to identify harmful language or manipulative instructions. 

  • Amazon CloudWatch: Monitored system events and safety interventions. 

  • AWS X-Ray: Captured full execution traces of model decisions. 

  • AWS Lambda: Automated filtering and escalation processes based on content severity. 

  • Amazon S3: Stored safety logs and flagged interaction datasets. 

Architecture Diagram

Implementation Details 

  • Created Amazon Comprehend pipelines to classify and flag harmful inputs and outputs. 

  • Integrated Amazon SageMaker Clarify for bias detection and interpretability. 

  • Configured Lambda functions to trigger redaction or escalation based on detection severity. 

  • Used CloudWatch to track real-time safety metrics and log safety interventions. 

  • Integrated AWS X-Ray for tracing decision execution paths. 

  • Created dashboards using Amazon QuickSight to visualize intervention trends and content category breakdowns. 

  • Tested sample cases for blocked content and response validation. 

Innovation and Best Practices 

  • Input and output stage safety checkpoints using Amazon Comprehend and Lambda automation. 

  • Bias detection with SageMaker Clarify across the full model lifecycle. 

  • Tracing and metrics collection using CloudWatch and X-Ray. 

  • Visualization and insights via Amazon QuickSight dashboards. 

Results and Benefits 

Business Outcomes and Success Metrics 

  • Improved customer trust through visible safety checks and transparent AI decisions. 

  • Lowered risk of delivering unsafe content with real-time filtering and intervention logs. 

  • Enabled compliance monitoring through centralized dashboards. 

  • Reduced response time without compromising safety controls. 

Technical Benefits 

  • Full traceability of AI decisions and actions using AWS X-Ray. 

  • Automated intervention flow using Lambda and Comprehend. 

  • Categorized logging and reporting with CloudWatch and S3. 

  • Improved AI reliability through Clarify-based quality checks. 

Customer Testimonial 

"The AgentRAI approach brought transparency and control into our AI operations. We now catch unsafe content before it reaches users and have real-time insights into how decisions are made." 

— Responsible AI Lead, Global Contact Centre 

Lessons Learned 

Challenges Overcome 

  • Balancing model transparency with response performance. 

  • Configuring scalable safety pipelines for real-time moderation. 

  • Calibrating thresholds to reduce false positives while ensuring safety. 

Best Practices Identified 

  • Embed safety filters at both pre- and post-processing stages. 

  • Use AWS observability tools to gain operational visibility into AI decisions. 

  • Align AI model behaviour with defined escalation protocols. 

Future Plans  

  • Expand responsible AI coverage across additional use cases and languages. 

  • Integrate additional SageMaker features for advanced model diagnostics. 

  • Extend dashboards for broader compliance and executive reporting.