Overview of Business Analytics
It is a combination of Data Analytics, Computer Programming, and Business Intelligence. It is the science of analyzing data that will help in the development of strategies to find patterns. In almost every industry, its use can be found.
Comparing Business Analytics vs. Data Analytics
Data analytics is an environment where software, statistical techniques, and big data are used to recognize important business questions such as trends and comparisons. Implementing data analytics in an organization can increase information collection efficiency and create an actionable strategy for existing or new opportunities.
Business analytics focuses on using the same big data technologies to make business decisions and incorporate functional improvements within an enterprise as data through data analysis. Business analytics is applied to find gaps in current processes and surface information that can be used to progress an enterprise is successful and other growth measures.